Keynote day 1
October 2, 2007
Kevin Lynch – Chief Software Architect, Adobe Systems
Introduction and welcome to the conference, MAX 2007
Very big launch the hall is packed with well in excess of 4000 tech heads keen to see the latest and greatest.
Officially launched the Adobe developer connection, which is the new developer site and program aimed at developer community, check it out here http://developer.adobe.com/, also link to the ADC intronetworks application http://adc.intronetworks.com/
Took the audience through the history of engaging content from 80’s through to the noughties, from floppy to CD to RIA encouraging developers and designers to help push the boundaries of engaging content using Adobe technologies
Video was showcased, 70% of video online is now using flash. H.264, becoming an industry standard in video for HD, now being embedded in the flash player. www.halo3.com - a great use of Flash video.
Adobe Media Player is now available: http://labs.adobe.com/technologies/mediaplayer/
Online scrap book at http://www.scrapblog.com
Kevin demo’ed a bunch of AIR applications:
tweetr: http://www.tweet-r.com/
Snippage: http://snippage.gabocorp.com/
Pronto — Desktop mail client using services from www.communigate.com
Analytics Reporting For Google Analytics: http://www.aboutnico.be/index.php/google-analytics-air-beta-sign-up/
Paypal Desktop: www.paypal.com, currently in development but demo’d here
SAP Spend Analytics: www.sap.com currently in development but demo’d here
Digimix: www.digimix.com Alan Queen
Pownce: www.pownce.com
Nickelodeon: www.nickelodeon.com currently in development but demo’d here
AOL: http://music.aol.com/help/syndication/desktop-widgets
Desktop Magnets: http://www.wezcrozier.com/DesktopMagnets.rar
Buzzword: showed importing of Microsoft Word documents to Buzzword. Now purchased by Adobe
Also look at http://www.anthropologie.com for some great innovation
